I help companies get found on Google and in AI answers like ChatGPT, then turn that traffic into customers. I've worked on Tasting Table, Slashgear and The Spruce Eats, launched House Digest from scratch, and for the last two years I've run search for a business financing company.
I start with the data. Before I recommend anything, I'll crawl the site, pull search data for you and your competitors, and ask ChatGPT the questions your customers are asking. Then I find the searches where people are ready to buy, build pages for those, and set up the tracking so we know what actually worked.
I built 28 landing pages for people looking for small business funding, and search clicks to them nearly doubled from a year earlier. The pages built for a specific problem did best: the one for bad-credit borrowers got visitors to start an application about twice as often as the average landing page.
I launched House Digest and got it to 22M monthly sessions, then used the same playbook across a 100M-session publisher network, on sites we bought like Tasting Table (up 1,690%) and Slashgear (up 667%).
Search was getting less credit than it deserved, so I rebuilt the tracking from Google visit to funding application. It turned out 48% more applications were coming from search than we were counting.
I started the company's first AI search program. Between June and September 2026, applications from people who found SBG through ChatGPT and other AI tools tripled, and about a third of those visits land on the landing pages I built.
Most sites that block AI just want to keep their content out of training, but about half of them block ChatGPT search too. Check yours in a few seconds, and get a fix that keeps training out and you in the answers.
Most sites that block AI just want out of training. I checked 2,500 robots.txt files, and about half of those sites also block ChatGPT search. Here's how to do one without the other.
A college football model that ranks all 138 FBS teams, picks every game before kickoff and projects every team's record. It updates itself every few hours and gets graded against Vegas.
Tracks all 1,214 Riftbound printings with foil and non-foil copies counted separately, so set completion is accurate. It also matches trades against any public collection, and sorts the current meta into decks I can build, decks I'm close to, and decks to aim for.
A terminal League of Legends coach: live enemy threat rankings, objective timers and Claude-powered tips mid-game, for about 5 to 10 cents a game.
If you're working on search or AI visibility and want a hand, or just want to talk shop, send me a note.